Dream Comes True for Home Depot’s Michael Cooper
Home Depot’s vice president of specialty channels, Michael Cooper, had a light-hearted moment a few months ago at e-Tail in Baltimore.
In talking about the challenges the home improvement retailer had experienced trying to become a multichannel retailer, Cooper said this about Home Depot’s infrastructure:
“We’re going to come into the ‘90s, allow [online] returns in the stores, and allow store gift cards to be used as tender online,” Cooper said lightheartedly before he explained why the project is going to take some time.
We’re happy to say Cooper’s gift card dream has come true.
Home Depot has partnered with interactive gift card and incentives company CashStar to offer gift cards that can be redeemed online.
Who knows, maybe this means store pick-up will be the next step?







