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Dream Comes True for Home Depot’s Michael Cooper

Home Depot’s vice president of specialty channels, Michael Cooper, had a light-hearted moment a few months ago at e-Tail in Baltimore.


In talking about the challenges the home improvement retailer had experienced trying to become a multichannel retailer, Cooper said this about Home Depot’s infrastructure:


“We’re going to come into the ‘90s, allow [online] returns in the stores, and allow store gift cards to be used as tender online,” Cooper said lightheartedly before he explained why the project is going to take some time.



We’re happy to say Cooper’s gift card dream has come true.


Home Depot has partnered with interactive gift card and incentives company CashStar to offer gift cards that can be redeemed online.


Who knows, maybe this means store pick-up will be the next step?

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Dream Comes True for Home Depot’s Michael Cooper

Home Depot’s vice president of specialty channels, Michael Cooper, had a light-hearted moment a few months ago at e-Tail in Baltimore.


In talking about the challenges the home improvement retailer had experienced trying to become a multichannel retailer, Cooper said this about Home Depot’s infrastructure:


“We’re going to come into the ‘90s, allow [online] returns in the stores, and allow store gift cards to be used as tender online,” Cooper said lightheartedly before he explained why the project is going to take some time.



We’re happy to say Cooper’s gift card dream has come true.


Home Depot has partnered with interactive gift card and incentives company CashStar to offer gift cards that can be redeemed online.


Who knows, maybe this means store pick-up will be the next step?

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

Email This Post Email This Post

Related Topics: E-commerce, Multichannel Surfing

Leave a Comment

Acceptable Use Policy

authimage
Enter the word as it is shown in the box above.
If you can't see the word, refresh the page.

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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