Google Turns AdMob Boss
So I was sitting at my desk today, gulping cold coffee and working on an item for an end-of-year/ looking-ahead feature in our upcoming issue of Chief Marketer magazine about Google’s plans to become King of All Monetizable Media. I had just written that Google’s interest in mobile marketing extends beyond search to delivering display ads of all kinds, when the news came over the wire that the company will purchase mobile ad network AdMob for $750 million in stock, regulators willing.
Hey, I should be grateful. Companies usually wait to announce acquisitions like that until print magazines have been in the mail for 24 hours. Those of us who still have print deadlines can sometimes get paranoid about brands’ uneering ability to blow our news angles once too late to do anything about it.) more
