The Big Fat Marketing Blog

I curse the little stickers affixed to each and every apple I buy. I figure I’ve wasted at least 5 cumulative lifetime minutes peeling the irritating little things off of fruit, and what for? more

I curse the little stickers affixed to each and every apple I buy. I figure I’ve wasted at least 5 cumulative lifetime minutes peeling the irritating little things off of fruit, and what for? more

I happen to love direct mail. It’s a very powerful vehicle when done correctly. However, I still see A LOT of bad direct mail marketing being done. And more often than not, it comes from the big guys.

Consider the image on this blog (above right). It’s direct mail from US Bank, sent to me promoting their FlexPerks Visa Card. This was a test, as you can see from the outer envelopes and how different they are. The insides also varied, significantly, so I will tell you that they were testing two different packages.

Can any of you seasoned direct marketers tell me what’s wrong with this test before clicking the more button on the right? Hint: It’s a trick question — sort of. more

The Cheer laundry detergent brand is hoping to seep into the American psyche with a new campaign that plays on an endearing and longtime form of escapism and relaxation, the soap opera.

Loyal viewers often see themselves and their lives playing out before them in the long-winded tales. They can relate to the various melodramas of heartbreak over a failed marriage, the shock of stumbling upon an unfaithful spouse and the ongoing saga of catty women.

more

The Cheer laundry detergent brand is hoping to seep into the American psyche with a new campaign that plays on an endearing and longtime form of escapism and relaxation, the soap opera.

Loyal viewers often see themselves and their lives playing out before them in the long-winded tales. They can relate to the various melodramas of heartbreak over a failed marriage, the shock of stumbling upon an unfaithful spouse and the ongoing saga of catty women.

more

Every now and then we write about a promotion or a deal that gauges our interest. And sometimes we want to just go Elf ourselves… This one is both.

I’m awaiting a follow-up call with Bob Thacker, the senior vice president of marketing and advertising for OfficeMax, about ElfYourself 4.0. The 4.0 we’re just throwing in because, really, it’s the fourth year Office Max is allowing users to turn themselves into elves for the sole purpose of entertaining yourselves (and your friends). more