You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
In my November editor’s note, The power of interruption, I advise catalogers to start mailing again to grow via prospecting and reactivating lapsed customers.
Little did I know I when I wrote the column, I was about to be reactivated by a catalog mailing myself. Here’s how it happened. more
In my November editor’s note, The power of interruption, I advise catalogers to start mailing again to grow via prospecting and reactivating lapsed customers.
Little did I know I when I wrote the column, I was about to be reactivated by a catalog mailing myself. Here’s how it happened. more
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