You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
A relatively unknown Mexican chain is testing an interesting concept: bring in a valid coupon—even if it’s for an oil change or dry cleaning—hand it over to the cashier and get a chance to “Spin the Wheel” to win a discount on a menu item.
The promotion is underway this month in Charlotte, N.C., at one of Salsarita’s Fresh Cantina restaurants. If all goes well, the program will be rolled out to franchisees nationwide next year.
A few weeks back I received an unusual mailing from TNT. The box, styled to look like a slightly oversized cassette tape holder, turned out to be a promotion for the new series “Men of a Certain Age.”
I opened it to find a USB drive shaped like a mini cassette, positioned next to a photo of series stars Andre Braugher (where do I know him from?), Scott Bakula (loved “Quantum Leap”) and Ray Romano (everybody loves him, right?).
Was the mailing a success? Let’s see.
A few weeks back I received an unusual mailing from TNT. The box, styled to look like a slightly oversized cassette tape holder, turned out to be a promotion for the new series “Men of a Certain Age.”
I opened it to find a USB drive shaped like a mini cassette, positioned next to a photo of series stars Andre Braugher (where do I know him from?), Scott Bakula (loved “Quantum Leap”) and Ray Romano (everybody loves him, right?).
Was the mailing a success? Let’s see.
Black Friday is gone and Cyber Monday is a memory. How was it for you?
In Chief Marketer’s informal “Daily Special” poll last week, 36% of respondents said they’d be out fighting the crowds on Black Friday, compared to 7% last year. Twenty-four percent said they’d be shopping online (versus 46% in 2008), while 39% said they’d be in a tryptophan induced coma (also 46% last year).
As for me, I went out early Friday morning….well, early by my standards. more
Black Friday is gone and Cyber Monday is a memory. How was it for you?
In Chief Marketer’s informal “Daily Special” poll last week, 36% of respondents said they’d be out fighting the crowds on Black Friday, compared to 7% last year. Twenty-four percent said they’d be shopping online (versus 46% in 2008), while 39% said they’d be in a tryptophan induced coma (also 46% last year).
As for me, I went out early Friday morning….well, early by my standards. more
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