This Idea Really Blows–But in a Good Way
Oh my goodness. So many nasal/ad lingo puns, I just don’t know where to start.
This is nothing to sneeze at. Forget wanting eyeballs—they want noses. This isn’t a bind-in media, it’s a blow-in media.
Okay, I’m done with that. I think.
Toronto’s Achoo Media launched a new product earlier this week, tissue pack advertising. And why not? As we continue to barrel through the cold and flu season, everybody has a pack on their person, so it seems like a good way to hit consumers where they sniffle.
