General

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

This Idea Really Blows–But in a Good Way

Beth Negus December 2nd, 2009

Oh my goodness. So many nasal/ad lingo puns, I just don’t know where to start.

This is nothing to sneeze at. Forget wanting eyeballs—they want noses. This isn’t a bind-in media, it’s a blow-in media.

Okay, I’m done with that. I think.

Toronto’s Achoo Media launched a new product earlier this week, tissue pack advertising. And why not? As we continue to barrel through the cold and flu season, everybody has a pack on their person, so it seems like a good way to hit consumers where they sniffle.

The 4.5″ x 3.5″ packs are custom printed and designed to be used as handouts by street teams or as freebies in direct mail campaigns.

Ray Wali, president and managing director of Achoo’s parent firm Mango Moose Inc., described the packets as a good replacement for the “mundane flyer.” (No offense to the flyer distributors of the world meant, I’m sure.)

Custom printed tissue pack advertising are already common in Japan, a success he hopes to duplicate in North America, he said.

To put its money where it’s, um, nose is, Mango Moose is using the media to promote the agency by dropping 10,000 packs to agencies, and another 10,000 via a trade magazine. Another 5,000 were also sent via direct mail. The cycle will be repeated in February.

Another Mango division, GiftOfGolf.ca, will be distributing 150,000 of the packets via street teams starting in May, just before Father’s Day.

Email This Post

2 Comments to “This Idea Really Blows–But in a Good Way”

Maureen Lanning Says:

December 4th, 2009 at 3:49 pm

we have a client in the medical field that would be interested in using this tissue product as inserts.
Latisha Latisha Says:

September 25th, 2011 at 10:08 pm

Brilliance for free; your parents must be a sweetheart and a certified gneius.

First Name (required):

Last Name (required):

E-mail (will not be published) (required)

Your homepage URL (optional)

Occupation and Title (required):

State/Region: (required)

Country: (required)

Leave your comment here:(required) Acceptable Use Policy

authimage
Enter the word as it is shown in the box above.
If you can't see the word, refresh the page.