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The New Marketing Positioning of Stoli

Grant Johnson December 18th, 2009

It was the first imported vodka into the US market in 1946 and still has a decent market share and presence. They were also the first to add a flavored vodka to the market. However, the folks at Stoli have seen a dip in US sales and decided to once again take the lead as an innovator in their respective liquor category. This time with a new, integrated marketing campaign.

Their new marketing is aimed at the 24-to-35-year-old vodka connoisseur. So how are they reaching these folks?

They are using a theme based on intrigue and including traditional media, social media and, of course, POS marketing — think Stoli Girls — to reach their target market.

Here is the link that has more details.

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The New Marketing Positioning of Stoli

Grant Johnson December 18th, 2009

Their new marketing is aimed at the 24-to-35-year-old vodka connoisseur. So how are they reaching these folks?

They are using a theme based on intrigue and including traditional media, social media and, of course, POS marketing — think Stoli Girls — to reach their target market.

Here is the link that has more details.