You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Those who follow the late night TV wars know that NBC is retreating to a past position, moving Jay Leno back to his 11:35 p.m. foxhole and moving Conan O’Brien…well, no one knows where Conan will land yet.
It’s an interesting mess the network has created for itself, and one has to wonder how viewers and advertisers will react once the smoke clears.
Those who follow the late night TV wars know that NBC is retreating to a past position, moving Jay Leno back to his 11:35 p.m. foxhole and moving Conan O’Brien…well, no one knows where Conan will land yet.
It’s an interesting mess the network has created for itself, and one has to wonder how viewers and advertisers will react once the smoke clears.
Full disclaimer here: Lego really doesn’t need to do anything else to build brand loyalty in our house. I have two little boys, and Santa brought a lot of Legos down our chimney at Christmas. My husband grew up loving Lego, and has a flair for building just about anything the kids request (I’m rubbish at Legos but I get the appeal.)
I’m guessing a lot of Lego’s customer base is in the same situation. But that doesn’t mean the toy maker isn’t trying to make those relationships stronger.
more
Full disclaimer here: Lego really doesn’t need to do anything else to build brand loyalty in our house. I have two little boys, and Santa brought a lot of Legos down our chimney at Christmas. My husband grew up loving Lego, and has a flair for building just about anything the kids request (I’m rubbish at Legos but I get the appeal.)
I’m guessing a lot of Lego’s customer base is in the same situation. But that doesn’t mean the toy maker isn’t trying to make those relationships stronger.
more
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