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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for January 17th, 2010

Who’s Doing What For Haiti

Haiti FlagIt’s been five days since the 7.7 earthquake left Port-au-Prince in ruins, and governments, individuals and corporations have pledged what they can to help with the relief efforts in Haiti.


Based on press releases, here’s a quick rundown of which corporations have pledged cash, services and people. Also, here’s who’s letting the public know they are giving without coming off like it’s a marketing campaign:



  • Crocs: They are donating thousands of pairs of Crocs to Haiti, and they’re using its headquarters as a drop-off point for those who want to donate supplies. But the headline of its press release makes it look like corporate giving is a competition, and that Crocs is in first place. Boasting to the world about being “a leading” anything in a press release is probably also not a good idea.

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Related Topics: Multichannel Surfing, Etc., General |

Who’s Doing What For Haiti

Haiti FlagIt’s been five days since the 7.7 earthquake left Port-au-Prince in ruins, and governments, individuals and corporations have pledged what they can to help with the relief efforts in Haiti.


Based on press releases, here’s a quick rundown of which corporations have pledged cash, services and people. Also, here’s who’s letting the public know they are giving without coming off like it’s a marketing campaign:



  • Crocs: They are donating thousands of pairs of Crocs to Haiti, and they’re using its headquarters as a drop-off point for those who want to donate supplies. But the headline of its press release makes it look like corporate giving is a competition, and that Crocs is in first place. Boasting to the world about being “a leading” anything in a press release is probably also not a good idea.

  • more

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

1 Comment

Email This Post Email This Post

Related Topics: Multichannel Surfing, Etc., General |

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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