The Big Fat Marketing Blog

It’s hard to take your eyes off the scenes of devastation in Haiti, or to focus on anything beyond the truly horrific suffering: On Monday it was estimated that the death toll might reach as high as 200,000, and that three-quarters of the capital city Port-au-Prince was in need of reconstruction. Shattered infrastructure and the lack of a strong government presence are exacerbating the problems by making it difficult to get rescue teams to those who might still be alive, and needed supplies to the survivors.

But in one way, Haiti has been fortunate: When it comes to financial support, new media—and specifically mobile–have stepped up to provide swift, frictionless new ways for ordinary people to contribute cash to the recovery efforts, deploying channels resources that were not readily available even a few years ago. more

It’s hard to take your eyes off the scenes of devastation in Haiti, or to focus on anything beyond the truly horrific suffering: On Monday it was estimated that the death toll might reach as high as 200,000, and that three-quarters of the capital city Port-au-Prince was in need of reconstruction. Shattered infrastructure and the lack of a strong government presence are exacerbating the problems by making it difficult to get rescue teams to those who might still be alive, and needed supplies to the survivors.

But in one way, Haiti has been fortunate: When it comes to financial support, new media—and specifically mobile–have stepped up to provide swift, frictionless new ways for ordinary people to contribute cash to the recovery efforts, deploying channels resources that were not readily available even a few years ago. more