You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
While any e-mail that includes a discount offer is one we like, there’s something else in this welcome e-mail from cataloger Spiegel that elevates this to an e-mail we love: the link to “the quiz that reveals your signature style.”
Finally, rich people on private jets have something worthwhile to do while they’re, uh, jetsetting. A direct marketing firm called Private Shoppes has created a specialty inflight and online catalog exclusively for general aviation passengers.
“General aviation” passengers doesn’t sound all that high-end to me, but I guess that means people who fly on private jets. more
… you give your fans an offer they can’t receive elsewhere.
I’ve published a few articles of late that indicate a few things: Facebook users do not want to be sold to while they are feeding their chickens on Farmville or whacking someone in Mafia Wars. But consumers who become your fan on Facebook do expect something in return.
It looks like woman’s apparel and accessories seller Nine West is going about it the right way. Marketing firm Fluid launched its Fluid Fan Shop app on Nine West’s Facebook page this week , and it allows the merchant’s Facebook fans to shop for select discounted items without leaving the social network. more
… you give your fans an offer they can’t receive elsewhere.
I’ve published a few articles of late that indicate a few things: Facebook users do not want to be sold to while they are feeding their chickens on Farmville or whacking someone in Mafia Wars. But consumers who become your fan on Facebook do expect something in return.
It looks like woman’s apparel and accessories seller Nine West is going about it the right way. Marketing firm Fluid launched its Fluid Fan Shop app on Nine West’s Facebook page this week , and it allows the merchant’s Facebook fans to shop for select discounted items without leaving the social network. more
I’m a fan of the Olympics and I wondered what it would be like to be there as a marketer so I checked in with Janet Fletcher, the marketing director at P&G. She had arrived Feb. 9 in charge of running the P&G Family Home, a four-story conference center transformed into a branded gathering place for U.S. athletes and their families.
Janet had already scored a pair of those cute must-have red mittens sporting the white maple leaf on the palm and—overcome as people do up there with Olympic excitement—wore mostly patriotic colors.
more
It’s just about impossible to talk to an e-mail marketing professional without the word “relevance” cropping up in the conversation. Yet for all the talk of making e-mails more relevant to the individual recipients, it seems that most marketers still send out one-size-fit-all messages that address their needs rather than those of the potential customers.
One reason: Few marketers bother to find out exactly what their opt-in subscribers want from their e-mails, judging by the three dozen sites I visited recently. In fact, most didn’t even trouble themselves to ask if I preferred HTML or text messages.
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