You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
In what appears to be a sign that it does aim to cater more to catalog members, The Direct Marketing Association has named Bob Allen its interim president/CEO.
Allen is the former president/CEO of The Vermont Country Store. That’s about as old-school catalog as you can get (which I mean in the nicest possible way). more
Last week my wife and I were talking and she came to give me a hug ( she thinks I’m lovable) and all of a sudden I hear a series of pops and ask what the noise is. She pulls back and says “Darn, my bracelet broke.” We go about picking up all the beads and put them in a plastic bag.
This was a Silpada bracelet; one of her favorites. Both her friends who sold their products stopped, so she did an internet search and contacted the company.
Within two days she received an exact replacement, along with a reply envelope to return the broken piece back to them in, postage-paid.
They made her a raving fan and she asked me to post about their great customer service. Done. Now maybe I’ll get another hug.
Last week my wife and I were talking and she came to give me a hug ( she thinks I’m lovable) and all of a sudden I hear a series of pops and ask what the noise is. She pulls back and says “Darn, my bracelet broke.” We go about picking up all the beads and put them in a plastic bag.
This was a Silpada bracelet; one of her favorites. Both her friends who sold their products stopped, so she did an internet search and contacted the company.
Within two days she received an exact replacement, along with a reply envelope to return the broken piece back to them in, postage-paid.
They made her a raving fan and she asked me to post about their great customer service. Done. Now maybe I’ll get another hug.
community sponsor
advertisement
advertisement
