The Big Fat Marketing Blog

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Archive for February 6th, 2010

Emails We Love: DineWise

Sherry Chiger February 6th, 2010

A direct marketer of upscale prepared meals, DineWise and sister brand Home Bistro send out a joint e-newsletter twice a week. These alternate between strictly promotional (“Save 15% on Valentine’s Day and More!” is a typical promotional subject line) and informational. It’s the latter e-mails that we’re fans of.