Brand Building in the Inbox With Pitney Bowes
For B-to-B marketer Pitney Bowes, on a corporate level e-mail isn’t about selling, it’s about awareness.
In a recent chat Dan Kohn, vice president of marketing, noted that the goal is to stay on message and keep communications integrated across media. Testing is continual, although with a branding focus, it’s hard to test things like subject lines, because you’re not plugging offers or products. more
