The Big Fat Marketing Blog

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for February 11th, 2010

Here’s What Happens When You Listen to Your Customers

Hearst runs four daily newspapers in Fairfield County, Connecticut, and its Websites recently went through a redesign to get on the same platform and to look a little more uniform.


Now we all know people hate change. And the readers of the Greenwich Time weren’t happy about their new homepage.


They wanted their clock back. The Greenwich Clock had been a part of the site’s banner - and identity - even before newspapers went digital. more

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Here’s What Happens When You Listen to Your Customers

Hearst runs four daily newspapers in Fairfield County, Connecticut, and its Websites recently went through a redesign to get on the same platform and to look a little more uniform.


Now we all know people hate change. And the readers of the Greenwich Time weren’t happy about their new homepage.


They wanted their clock back. The Greenwich Clock had been a part of the site’s banner - and identity - even before newspapers went digital. more

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Related Topics: Multichannel Surfing, Etc. - Opinion, Etc. |

Making Sense of an E-mail Sign-up

chinese-moods-jpeg.jpgOne of my mother’s favorite expressions was “Common sense isn’t so common.” My experience signing up for an e-newsletter from Chinese Moods is a case in point.


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Related Topics: E-Mail Essentials |

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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