Threadless? Yeah, We Heard of Them
So the biggest surprise I heard today: The majority of the attendees at the Internet Retailer Web Design and Usability show have not heard of the online retailer Threadless.
Speaking during a session called “Designing your web site to create social marketing success,” Fry director of creative strategy Bridget Fahrland asked for a show of hands - who in the room had heard of Threadless. Only a few hands went up.
Those hands must have belonged to subscribers of Chief Marketer, and read Brian Quinton’s profile of Threadless.
Threadless is an i-merchant that has pretty much raised the bar when it comes to combining e-commerce and social media. They rely on their community of followers to help create and then market the products.
We (Chief Marketer, even though I am primarily with Multichannel Merchant) know Threadless through Cam Balzer, the company’s vice president-marketing, who used to have that role with Performics.
Anyway, Fahrland said something positive about Threadless, but I’m going to have to check my audio recording again. Forgive me, I am sure I went into shock because of the lack of hands.
February 17th, 2010 at 1:43 am
Threadless, as you say, has really raised the bar in the social commerce arena. I think I said a few positive things about them (great community, supporting artists, and really great tees) but my main point was that they are also raising the bar on facebook - where people can comment on new products and buy them (transaction is completed on the threadless site). I hope all this gushing about threadless has not disqualified me from entering their TypeTee contest.
February 17th, 2010 at 11:42 am
You may still enter (I think, I haven’t checked their rules). But we both disclosed our relationship with Threadless so its fans may think the fix is in :)