E-mails We Love: Spiegel
While any e-mail that includes a discount offer is one we like, there’s something else in this welcome e-mail from cataloger Spiegel that elevates this to an e-mail we love: the link to “the quiz that reveals your signature style.”
Women, who are Spiegel’s target audience, tend to be suckers for a quiz; when the reward for taking the quiz is “personalized fashion tips based on your style,” resistance is impossible. Once you complete the quiz, you’re directed to a page of looks illustrative of your supposed signature style; even better, you’re asked if you’d like to receive personalized e-mails with fashion suggestions for said style.
All in all, it’s a fun, clever way for Spiegel to make its communications more relevant. Now I’m just waiting to receive the first of my personalized e-mails. Having been told that my signature style is “understated elegance,” I’m still not sure how that jibes with my typical ensemble of shapeless sweater over shapeless jeans.
March 2nd, 2010 at 4:21 pm
Sherry is about as basic as you can get. Hard to learn anything from her
March 2nd, 2010 at 5:19 pm
Great article.
March 6th, 2010 at 7:23 pm
Do men respond to quiz offers as well?