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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for March 1st, 2010

The SkyMall’s the Limit

Boarding the plane that would take me from England to the States, I was a bit tearful. I’d been living in England’s West Country for nearly three years and fallen in love with the place in a way I never thought I could love a locale. Plus, while I was moving back to the U.S. now, my husband, daughter, and dog wouldn’t be joining me for another four months.


So although I was excited to be working with my old droogs in Penton’s Stamford, CT, offices again, as I slid into my seat on the plane and strapped on my seatbelt, I was already missing my life in England.


Then I spied it in the back pocket of the seat in front of me: a SkyMall catalog.


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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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