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Warning: Don’t Drink if Thirsty!

Grant Johnson March 5th, 2010

I mean, would you shell out $15,000 for a super rare cask of cognac? They claim only 30 bottles are available.

Remy Martin, in as much a PR stunt as to gain loyal enthusiasts, hopes so. Here’s the story.

Don’t get me wrong, I love good liquor. I just had some Pappy Van Winkle 23-year-old bourbon last weekend. Delicious. Did not cure my bronchitis, however. But, it cost well shy of $15k and I don’t think any amount of marketing could get me to dish out that kind of cash, even if I had it to burn.

OK, I am not their target market, but still, pretending that I was, that would make for one very expensive party.

How about you? How would you market this?

“29 bottles of way-too-expensive cognac on the wall, 29 bottles of way-too-expensive cognac, take one down pass it around, 28 bottles of way-too-expensive cognac on the wall…”

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