The Big Fat Marketing Blog

So, do you “reek” your brand?

That’s the goal of Vineyard Vines, a purveyor of Martha’s Vineyard-styled clothing and goods.

The company’s founders, brothers Ian and Shep Murray, spoke at the New England Mail Order Association’s annual conference here in Boston today about their philosophy of building a “lifestyle” brand.

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So, do you “reek” your brand?

That’s the goal of Vineyard Vines, a purveyor of Martha’s Vineyard-styled clothing and goods.

The company’s founders, brothers Ian and Shep Murray, spoke at the New England Mail Order Association’s annual conference here in Boston today about their philosophy of building a “lifestyle” brand.

more

We’ve all seen TV-to-text cross-platform campaigns, but seldom with such show-biz glitz. When the eco-conscious documentary “The Cove” won an Academy award in last Sunday’s ceremonies and the team responsible went on stage to deliver their short and sweet acceptance speech, one of the producers, Ric O’Barry, held up a sign asking viewers to “text DOLPHIN to 44144”. more

We’ve all seen TV-to-text cross-platform campaigns, but seldom with such show-biz glitz. When the eco-conscious documentary “The Cove” won an Academy award in last Sunday’s ceremonies and the team responsible went on stage to deliver their short and sweet acceptance speech, one of the producers, Ric O’Barry, held up a sign asking viewers to “text DOLPHIN to 44144”. more

If you created a Venn diagram of Zach Galifianakis fans and readers of literary fiction, I suspect the overlapping area would be very small. Maybe I’m wrong, though, in which case the recent promotional video that comedian/actor Galifianakis shot with novelist John Wray is marketing brilliance.

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WiFi willing, that’s what I’m doing today. Follow me at http://twitter.com/bethnviveiros for live updates from today’s New England Mail Order Association conference in Boston.