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Zappos Understands Differentiation

Grant Johnson March 15th, 2010

This weekend I saw the new Zappos.com TV ad and was intrigued. Here it is:

I liked the ad simply because it’s different and gets noticed. I do, however, feel that they could have made an offer and helped more effectively drive traffic to the site. As it stands, it’s simply an exercise in branding.

That being said, the ad did catch my attention and helped position the dotcom beyond just shoes, which it is known for. They can count me among their customers.

The ad was, for lack of a better term, engaging and seemed real despite the re-enactment of an actual call being played out by puppets. It reminded me of a better version of what pets.com used to do.

Your opinion?

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One Comment to “Zappos Understands Differentiation”

Theresa Green Says:

March 31st, 2010 at 11:55 am

I liked the ad. Using puppets in the media seem to be a growing scheme these days…I think the dialogue (while, like you said is shown through puppets) was relatable and it made me want to continue watching and actually listen to what was going on…I think they’ve just gained a new customer :)

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