Multichannel Marketing

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Walmart’s M-commerce Gave me Baby Blues

I’m going to be a first-time father this fall. I don’t know if I’m the only father-to-be who does this, but when I have to run an errand at a store, I look at the baby items to see what’s cute and useful for our future son. At a local Walmart this past Saturday, I saw an item and had no clue what it was - kind of a cross between a security blanket and a stuffed animal. And there was no description of the item, just that it was a Wishes & Kisses product.


So I grabbed my smartphone and looked the SKU number up on the Walmart site. No luck. Product number, no luck. Searched for Wishes & Kisses, got some items, but not the puppy dog head with the blanket for a body.


I did find it with a search on Google Mobile, but not on the Walmart site. I was upset that it led me to a voluntary recall page, but it turned out it was a coordinating product that causes children to choke. But I did eventually find a product page that told me the product was indeed part stuffed animal, part security blanket.


Needless to say, my mobile experience wasn’t great. Walmart has done a good job making its Website mobile-compatible, but it doesn’t replace a customer service representative on the sales floor.


Needless to say,

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Related Topics: Mobile, E-Commerce

2 Comments to “Walmart’s M-commerce Gave me Baby Blues”

  1. Amazon Mobile, my man. Take a picture and send it; if the bots can’t recognize the image automatically, they farm it out to the Mechanical Turk human boffins who will give it the old carbon-based college try. Of course, then you may find it on your wish list.

  2. Sweet! Thanks, Brian!

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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