The Internet Revolution Will Be Televised
For you futurists out there - well - all I can say is look out because right over the next enormous crest comes the next greatest leap ahead in technology in the form of two internet delivery vehicles - the TV and the mobile device. What’s that? The TV? Absolutely! Follow me here………
If you’ve been paying attention you’ve noticed all the blu-ray players and various TV accessories are now wired for internet access through the TV - interesting. Well, how will we interact with the TV as an internet delivery mechanism? We’ll see a bunch of clever control mechanisms and things as easy as wireless keyboards. We’ll, at first, simply be wowed by interacting with our social networks on a 55” screen
Next, Microsoft is going to come own your home by creating affordable Microsoft surface technology that allows us all to have our own radical experience in the confines of our own home - you still following me? The loser in all of this of course will be the computer as the need for storage will evaporate and will all be remote - essentially bringing in the second age of the internet appliance. The first people were to far ahead of the game around 1997-2001.
What in the world does this do to the media consumption equation? That’s for a different article, but I am going to be ranting about his one for awhile.
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June 22nd, 2010 at 12:40 am
I agree. PCs will fade as storage becomes remote…and internet appliances will take over. Just finished reading Pull, a book all about the future of the Semantic Web, by David Siegel. Lots more than internet on the TV is coming down the pipe. The media world’s most radical changes are ahead of us, not behind us. Next 10-30 years are gonna be CrAzY!
June 22nd, 2010 at 3:30 pm
I agree Erik — but have you noticed? If the govt gets to “turn off the internet” as they discussed on CNN yesterday (HAH!) the more it will look like the BIG ELECTRONIC WALL in the house in Fahrenheit 451 and reminiscent of 1984 .
As we all believe we have access to more info - we actually consume less diverse infor — and only focus on the niches we care about. There is so much that comes at us re: our pull now and what we sign up for, that it’s hard to hear someone talking about anything important that is not all about what we *want* to hear. Interesting times, as the Chinese say, for media and media professionals as well as citizens of the world.