Buzz Without Business is Just Noise, Ask Old Spice
Recently I blogged about the “Commercial of the year” and it went to Old Spice for their Red Zone body wash effort featuring Mustafa.
It seems as if everyone is buzzing about the spots and the actor and how clever they are. But…
…according to MSNBC, while the commercials are immensely popular, sales of the product he’s pitching have DECREASED 7 percent.
If your advertising/marketing ain’t selling your products/services, it’s not working. At least in the world I play in. Perhaps people enjoy the spots so much that they don’t pay attention to what’s being sold? That, my friend, is very common, unfortunately, with “killer creative.”
Personally, I prefer bar soap.
July 30th, 2010 at 12:24 pm
I think the commercial does a great job of selling Mustafa. The product is dwarfed
by his manly presence — not to mention his gallant white horse. I enjoy the commercial, but I think it’s aimed more at women. Men may feel that even a
bath in Old Spice wouldn’t help them measure up to the majestic Mr. M.