The Big Fat Marketing Blog

Could be. This just in this morning from New York Times’s DealBook blog. The blog got its information from The Daily Mail, which reports: more

Lately more and more marketing emails seem to be referencing their top-rated and best-reviewed items in their subject lines and headlines. “Our Customers Speak Out—Shop Top-Rated Toscano Favorites!” is the subject line of a recent message from home decor cataloger Design Toscano. “Want to know what customers like you like best at Orvis?” is a somewhat clunky subject line from outdoor gear cataloger/retailer Orvis. “Protect your investment! 15% off top-rated outdoor furniture covers” teases country-living mailer Plow & Hearth.

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Playwright A.R. Gurney inadvertently gave marketers an object lesson in the power of social media – not with one of his plays (“A Cheever Evening”; “The Dining Room”, the Pulitzer-nominated “Love Letters”, among others) but rather with a letter to the New York Times which ran earlier this week.

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Strange things keep happening at the Texas Rangers ballpark, where in July a fan fell from the upper deck trying to grab a foul ball, instead splattering five really unlucky spectators down below. (They’re all fine, by the way). This time, it was a pre-game promotion that went wrong. more

Will Federal Express begin targeting certain customers for custom rate increases above and beyond the general rate increase? more

Nobody succeeds all the time. Everybody fails some of the time.

Good marketers succeed more than they fail … but when they fail, they still are winners. Why? Because good marketers leave their ego at the door and look at failure as an opportunity to learn and thus improve.

What can you learn from failure? more