JetBlue Creates its Own Controversial Conversation
JetBlue says it can laugh at itself, but should the marketing world laugh at what it posted on its blog and in social media sites? It used its BlueTales blog, Twitter and Facebook to get the court of public opinion’s take on the on board incident involving flight attendant Steven Slater.
JetBlue acknowledged it “can’t discuss the details of what is an ongoing investigation.” But it is getting JetBlue’s fans to talk about the incident in its own backyard, and not on someone else’s page.
What do you think? Was this a good idea for JetBlue, or a bad one, and why?
