August’s Top Five Blog Posts
Everyone else loved them, so if you missed them, here’s your chance to catch up: The five most-read posts on the Big Fat Marketing Blog in August were…
1) E-mails We Love: The Subject Was Subject Lines Email Essentials editor Sherry Chiger analyzes some recent e-mail subject lines that grabbed her attention.
2) A Story About a Postal Story Articles and blog posts about the U.S. Postal Service garner lots of attention on the Big Fat Marketing Blog and its sister sites, and this post by Multichannel Merchant’s Jim Tierney is no exception. Here, he adds more background to his coverage of the proposal to reduce postal delivery to five days a week.
3) E-mails We Don’t Love: Pottery Barn This time Sherry Chiger turns to a welcome e-mail from furniture cataloger/retailer Pottery Barn that was more perplexing than welcoming.
4) Will FedEx Target Certain ‘Custom’ers for Rate Increases? Jim Tierney follows up on chatter that would have Federal Express about to raise rates for its lower-volume, less profitable customers.
5) Figure It Out, Marketers: Social Marketing’s Not Primarily About You “Face it, marketers,” writes Chief Marketer’s Brian Quinton. “The activity going on inside Twitter, and to a large degree in Facebook, LinkedIn, Foursquare and the other new social channels, is not about selling and not about you. If you want to be present in those venues you’re going to have to get a lot more creative about what you bring to the party and how you engage.”
