Rockin’ the MCM Mullet Wig
My new favorite promotion arrived this summer. It’s better than both the Halloween pumpkin full of candy in December and the Valentine’s Day zebra fur-lined handcuffs.
What could top those? A mullet wig, courtesy of font management and digital asset management software developer Extensis.
What does a mullet wig have to do with fonts? The company says its Extensis Suitcase Fusion 3 and WebINK “will show you how ‘business in the front and party in the back’ makes the perfect blend in quality software.”
Yeah, it’s a reach, but so what: I have a mullet wig!
And we needed a new Multichannel Merchant mullet wig desperately—our old one got trashed when its rightful owner, senior writer Tim Parry, wore it to a costume party and spilled beer on it.
(Truth be told, Tim’s wig—shown on me in the photo above—was longer and more lustrous. But I won’t look a gift mullet in the mouth.)
What does one do with a mullet wig? Extensis gave me some ideas when it talked about “donning your creative mullet” and “sharing your mulletude” in the accompanying press material.
It might be good for brainstorming, or to have the “mullet of truth” in meetings. Even if you don’t plan to use it in a professional capacity, it’s a good thing to have on hand. Mullet wigs are like men in drag: They’re just funny.
So well done, Extensis. I also loved the way the company built suspense for the promotion by sending a Styrofoam wig stand a week earlier. (The wig stand had a sticker on the face that said “Coming soon to this location from Extensis.”)
I was perfectly happy with just the wig stand. But the mullet wig does complete the package.
