For Sale: Female Students’ Backsides
KFC has found a new location for its ads: the backsides of college students (females only need apply).
The girls wear sweatpants with “Double Down” written on the back to promote the Bun-less Sandwich, (I’m sure there is no pun intended there). Seems like a good location to post an ad if you’re targeting college boys, and the girls may even get a few dates out of the deal.
This week students on a Louisville, KY, campus roamed the grounds handing out KFC gift certificates. They get paid $500, a nice incentive to participate. The promo will take place on three other yet to be identified campuses. KFC is posting ads in college newspapers and spreading word through KFC social media channels.
The sandwich stacks together two boneless white meat chicken filets, two pieces of bacon, two melted slices of Monterey Jack and pepper jack cheese and Colonel’s Sauce.
September 23rd, 2010 at 12:03 pm
Great advertising idea - and quite possibly the greatest item available in the fast food market. Seriously, go try one - they are phenomenal!
September 23rd, 2010 at 12:24 pm
I haven’t eaten at KFC in a very, very long time and really don’t plan to begin…but with that said I have to admit that KFC has an incredibly creative and innovative team of “outside the box” thinkers when it comes to how they’ve approached marketing in today’s world. I love their non traditional approach…their connection to the communities and having grassroots involvement…not corporate type advertising to the masses…keep up the fun ideas! Can’t wait to see more…
September 23rd, 2010 at 12:25 pm
By the way…I have a backside for sale =D
October 21st, 2010 at 6:48 pm
I guess this pretty much sums up the Third Wave of feminism!