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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

September’s Top Five Blog Posts

Sherry Chiger October 20th, 2010

Still getting caught up with your reading? Make sure you’ve read the most popular Big Fat Marketing Blog posts from September:

1) Is J.C. Penney Nuts? Multichannel Merchant editor Melissa Dowling chides the department-store retailer for abandoning print catalogs in favor of “look books”; commenters chime in.

2) Three Emulation-Worthy Blogs from B-to-B Merchants Editor at large Sherry Chiger singles out blogs from WEBstaurant Store, Store Supply Warehouse, and New Pig.

3) For Sale: Female Students’ Backsides How to promote a bunless sandwich? As Promo executive editor Patty Odell reveals, KFC opted to post ads on the tushes of female college students.

4) Dropping an “L” Can Be Quite Embarrassing Whoops! Patty Odell shows what happens when an Indiana public-school system neglects to copyedit a billboard.

5) “I’d Like 3 Ads, 7 TV Spots, 2 Emails, Some Direct Mail and a Website” Grant Johnson, founder/CEO of Johnson Direct, finds fault with how some companies conduct the search for a marketing agency.