You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
From the “You Can’t Make It Up Department”, here is a followup to a Feb. 11 post involving a vacuum purchase at Sears.
So after my wife and I returned the vacuum – and did not purchase another one from Sears – she received FOUR followup emails from Sears thanking her for her vacuum purchase.
True story.
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