Etc.

… you give your fans an offer they can’t receive elsewhere.

I’ve published a few articles of late that indicate a few things: Facebook users do not want to be sold to while they are feeding their chickens on Farmville or whacking someone in Mafia Wars. But consumers who become your fan on Facebook do expect something in return.

It looks like woman’s apparel and accessories seller Nine West is going about it the right way. Marketing firm Fluid launched its Fluid Fan Shop app on Nine West’s Facebook page this week , and it allows the merchant’s Facebook fans to shop for select discounted items without leaving the social network. more

Gillette may be dropping Tiger Woods as a pitchman, but another men’s grooming company says it’s lucky to be gaining from the pro golfer’s recent woes. LoHud.com, the Website of The Journal News, reports that Lucky Tiger grooming products has seen a 20% increase in Internet sales since Woods’ bizarre automobile accident woke the skeletons in his closet. more

There are a lot of people who feel “The Office” has jumped the shark (The American version, in case Sherry Chiger is reading this in jolly ol’ England!). Even those people probably tuned in last night to watch the wedding episode (”Niagara”) had to admit it had its downright hilarious moments.

But for me, it was two pop culture events in social media that The Office’s writers cashed in on that made it Must See TV (even if NBC doesn’t use that slogan anymore): Dwight wearing his Three Wolf Moon shirt, and the reenactment of JK Wedding Entrance Dance. more

Love of hate Brett Favre, you have to admit this is a funny commercial. It’s like they say: Timing is everything. And it’s safe to say Sears beat the clock with this gem.

Tons of comments on this article I wrote and posted Monday on the Multichannel Merchant site: Twitter Better for Nonsense than Business Sense.

The premise: More than 40% of all tweets are considered “pointless babble.” Twitter may not be all about self-promotion, as the surveyor had thought. Heck, MCM editor Melissa Dowling pointed that out in this post last month.

With the exception of one comment (which may be by someone who has a personal vendetta against Pear Analytics, the company that did the study on Twitter content), everyone brings a valid argument to the table. more

It’s not because they signed Brett Favre, the on-again, off-again NFL journeyman quarterback who has brought his three-ring circus of self importance to Minneapolis. It’s because the Minnesota Vikings are letting the world know via its Website, in many different ways, that the future Hall-of-Famer will be under center this fall.

But as annoying as it is, it may be a very good marketing move for the Vikings… even if it seems the only people other than the team who are thrilled about Favre’s latest un-retirement are the team’s ownership, NFL commissioner Roger Goodell, and Reebok. more