You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
The blogosphere and much of the mainstream media is roiling over news that Bank of America—fresh from receiving $45 billion in bailout funds—sponsored the National Football League’s pre-Super Bowl NFL Experience for $10 million, a five-day event featuring 850,000 square feet of games and interactive entertainment.
more
And the winner for worst-targeted creative in 2008 goes to an e-mail campaign that arrived in my wife’s inbox just before Christmas.
The subject line: “The perfect gift for the foodie on your list.”
What did opening the message reveal? A newfangled lemon zester? The perfect garlic peeler?
Nope.
Opening the message revealed … drum roll, please … click here to find out.
I hate it when companies try and bullsh!t me. Rite Aid recently sent an e-mail pitching Medicare Part D supplemental drug coverage into an account I set up in my son’s name on Yahoo.
Never mind that I’m not yet 65. It’s how Rite Aid got the address and why it claimed I received the e-mail that makes the nationwide drug chain the newest inductee into the Magilla Stupid Marketer Hall of Fame.
Email This Post
Related Topics: Magilla Marketing - Mobile Marketing, Magilla Marketing - General, Magilla Marketing - Opinion, Magilla Marketing - Lists & Data, Magilla Marketing - Database Marketing/CRM, Magilla Marketing - Direct Mail/Postal, Magilla Marketing - E-mail Marketing, Magilla Marketing |
Whenever the mainstream media embarrasses itself and I am ashamed of my profession—practically every day lately—I always comfort myself with the fact that at least I didn’t become a lawyer.
My latest source of comfort comes in the form of one John Ferron, an Ohio attorney who seems to spend a lot of his time signing up for permission-based commercial e-mails and then suing the senders for picayune, hyper-technical alleged infractions of the state’s consumer protection laws.
Email This Post
Related Topics: Magilla Marketing - Mobile Marketing, Magilla Marketing - General, Magilla Marketing - Opinion, Magilla Marketing - Lists & Data, Magilla Marketing - Marketing ROI, Magilla Marketing - Direct Mail/Postal, Magilla Marketing - E-mail Marketing, Magilla Marketing - Search/Web Marketing, Magilla Marketing |
The Clinton Herald in Clinton, IA is reporting a local Internet service provider has won a $236.4 million judgment against two Arizona residents for sending spam through its network.
And $236 million is nothing compared to others Robert Kramer, owner of CIS Internet Services, has been able to win.
In January 2006, Kramer was awarded an $11.2 billion judgment against Miami spammer James McCalla.
Kramer also earned a total of more than $1 billion in a judgment against three spammers in 2005.
Read the whole thing here.
community sponsor
advertisement
advertisement
