You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
OK, so it wasn’t much of a surprise last week when a federal judge dismissed porn trade group the Free Speech Coalition’s lawsuit against Utah’s comically misnamed child-protection do-not-e-mail registry.
What was disconcerting, though, was a vow Utah Attorney General Mark Shurtleff made in the press release touting his victory.
Read the rest here.
I hate it when companies try and bullsh!t me. Rite Aid recently sent an e-mail pitching Medicare Part D supplemental drug coverage into an account I set up in my son’s name on Yahoo.
Never mind that I’m not yet 65. It’s how Rite Aid got the address and why it claimed I received the e-mail that makes the nationwide drug chain the newest inductee into the Magilla Stupid Marketer Hall of Fame.
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Related Topics: Magilla Marketing - Mobile Marketing, Magilla Marketing - General, Magilla Marketing - Opinion, Magilla Marketing - Lists & Data, Magilla Marketing - Database Marketing/CRM, Magilla Marketing - Direct Mail/Postal, Magilla Marketing - E-mail Marketing, Magilla Marketing |
The person behind SpamZa has apparently been trying to post comments on various blogs defending his failed, idiotic scheme to set up a Web site allowing people to input others’ e-mail addresses to be signed up for possibly hundreds of unwanted e-mails a day from newsletters.
SpamZa.com was up for a very short time this summer before it was shut down by its service provider. SpamZa.com has recently come back online, but it’s difficult to tell what its purpose is this time.
Meanwhile, according to e-mail deliverability consultant Laura Atkins, someone apparently behind SpamZa has attempted to post a comment on her blog Word to the Wise defending the scheme.
Whenever the mainstream media embarrasses itself and I am ashamed of my profession—practically every day lately—I always comfort myself with the fact that at least I didn’t become a lawyer.
My latest source of comfort comes in the form of one John Ferron, an Ohio attorney who seems to spend a lot of his time signing up for permission-based commercial e-mails and then suing the senders for picayune, hyper-technical alleged infractions of the state’s consumer protection laws.
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Related Topics: Magilla Marketing - Mobile Marketing, Magilla Marketing - General, Magilla Marketing - Opinion, Magilla Marketing - Lists & Data, Magilla Marketing - Marketing ROI, Magilla Marketing - Direct Mail/Postal, Magilla Marketing - E-mail Marketing, Magilla Marketing - Search/Web Marketing, Magilla Marketing |
The Clinton Herald in Clinton, IA is reporting a local Internet service provider has won a $236.4 million judgment against two Arizona residents for sending spam through its network.
And $236 million is nothing compared to others Robert Kramer, owner of CIS Internet Services, has been able to win.
In January 2006, Kramer was awarded an $11.2 billion judgment against Miami spammer James McCalla.
Kramer also earned a total of more than $1 billion in a judgment against three spammers in 2005.
Read the whole thing here.
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