You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
OK, so it wasn’t much of a surprise last week when a federal judge dismissed porn trade group the Free Speech Coalition’s lawsuit against Utah’s comically misnamed child-protection do-not-e-mail registry.
What was disconcerting, though, was a vow Utah Attorney General Mark Shurtleff made in the press release touting his victory.
Read the rest here.
The blogosphere and much of the mainstream media is roiling over news that Bank of America—fresh from receiving $45 billion in bailout funds—sponsored the National Football League’s pre-Super Bowl NFL Experience for $10 million, a five-day event featuring 850,000 square feet of games and interactive entertainment.
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Whenever the mainstream media embarrasses itself and I am ashamed of my profession—practically every day lately—I always comfort myself with the fact that at least I didn’t become a lawyer.
My latest source of comfort comes in the form of one John Ferron, an Ohio attorney who seems to spend a lot of his time signing up for permission-based commercial e-mails and then suing the senders for picayune, hyper-technical alleged infractions of the state’s consumer protection laws.
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