You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
OK, so it wasn’t much of a surprise last week when a federal judge dismissed porn trade group the Free Speech Coalition’s lawsuit against Utah’s comically misnamed child-protection do-not-e-mail registry.
What was disconcerting, though, was a vow Utah Attorney General Mark Shurtleff made in the press release touting his victory.
Read the rest here.
I hate it when companies try and bullsh!t me. Rite Aid recently sent an e-mail pitching Medicare Part D supplemental drug coverage into an account I set up in my son’s name on Yahoo.
Never mind that I’m not yet 65. It’s how Rite Aid got the address and why it claimed I received the e-mail that makes the nationwide drug chain the newest inductee into the Magilla Stupid Marketer Hall of Fame.
Email This Post
Related Topics: Magilla Marketing - Mobile Marketing, Magilla Marketing - General, Magilla Marketing - Opinion, Magilla Marketing - Lists & Data, Magilla Marketing - Database Marketing/CRM, Magilla Marketing - Direct Mail/Postal, Magilla Marketing - E-mail Marketing, Magilla Marketing |
More than eight in 10 consumers have no idea that when they hit the report spam button, the mailer’s messages could get blocked from reaching people who want them, according to a recent survey by Silverpop.
What’s more, when consumers are told the spam button could affect others’ chances of getting their e-mail, 67% in the survey said they’d still report what they perceive as spam to their inbox providers, according to the e-mail service provider.
Whenever the mainstream media embarrasses itself and I am ashamed of my profession—practically every day lately—I always comfort myself with the fact that at least I didn’t become a lawyer.
My latest source of comfort comes in the form of one John Ferron, an Ohio attorney who seems to spend a lot of his time signing up for permission-based commercial e-mails and then suing the senders for picayune, hyper-technical alleged infractions of the state’s consumer protection laws.
Email This Post
Related Topics: Magilla Marketing - Mobile Marketing, Magilla Marketing - General, Magilla Marketing - Opinion, Magilla Marketing - Lists & Data, Magilla Marketing - Marketing ROI, Magilla Marketing - Direct Mail/Postal, Magilla Marketing - E-mail Marketing, Magilla Marketing - Search/Web Marketing, Magilla Marketing |
community sponsor
advertisement
advertisement
