Multichannel Marketing

Marketers buying time during the Super Bowl broadcast face challenges in determining the return on investment of their spots. They’ll face even more challenges if their websites aren’t designed to handle resulting surges in traffic… and Yottaa.com, a website optimization firm, is betting they aren’t.

Yottaa has released its predictions for the five sites most likely to either crash entirely or slow down considerably during the big game. They are, in order of likelihood: more

There are various modalities and senses of urgencies that flow through the upper echelons of executives at major corporations. Most of these individuals realize there is a time to grab market share as well as a time to plan a strong counter defense to against any and all plausible business, nuclear scenarios. Sometimes they’ve got to get into the boardroom and realize that the strategical direction that they are taking their company is concretely and 100% absolutely even more vital than the sugar coated, feel-good marketing messages that they continue to beam out into the ethos for all of the letdown customers to hear. Thus, drawing an even bigger divide in customer’s thought space re: the brand and what it really is vs. what they’re getting told it is. more

Here is my annual list of what to expect in the coming year as it relates to marketing:

1.) Mobile is here and will grow. Make sure you think about its impact on your marketing when you do your 12-18 month planning. Customers and prospects are expecting you to accessible at their fingertips.

2.) Look for more integration of traditional media into social campaigns. While social is good at helping build credibility and dialog, it’s not the greatest at converting those conversations into business. Enter mail, email, face-to-face selling and telemarketing.

3.) B2B marketing will begin its long overdue transition into more measurable marketing. The days of trade shows, space ads and some direct mail only will be a thing of the past for those B2B firms that want to gain market share. Enter social media, more

The late Steve Jobs certainly impacted many people during his illustrious life while leading the mobile commerce revolution. What we didn’t know was that Jobs also often became a working part of the operations and fulfillment segment of his company. more

Imagine receiving a survey on marketing practices. Now imagine receiving a marketing practices survey consisting of 25 multi-part questions spanning several different organization areas. Now consider that at least one of the questions has five categories, four of which have seven sub-questions. Oh, and the survey sponsor wants each of these questions answered to the nearest two-decimal place.

All of a sudden, being asked one’s favorite laundry detergent doesn’t seem quite as onerous.

But the American Catalog Mailers Association (ACMA) isn’t asking about preferred detergents. It’s asking about catalog marketing practices—and yes, the survey described above is exactly the one ACMA president and executive director Hamilton Davison is asking every cataloger in America to fill out. more

CHICAGO – With more than 150 WMS (Warehouse Management System) companies out there, what is a company to do when selecting a technology partner?

Well, Susan Rider, president of operations consultancy Rider & Associates, offered 12 Things To Avoid When Selecting a Technology Partner here at the Parcel Forum. more