The Big Fat Marketing Blog

Gillette may be dropping Tiger Woods as a pitchman, but another men’s grooming company says it’s lucky to be gaining from the pro golfer’s recent woes. LoHud.com, the Website of The Journal News, reports that Lucky Tiger grooming products has seen a 20% increase in Internet sales since Woods’ bizarre automobile accident woke the skeletons in his closet. more

Hiding mail in closets? more

Flying is generally a nightmare these days, though as I pointed out in the post My Virgin Flight earlier this year, it’s slightly less of a nightmare on some of the newer airlines like Virgin America and JetBlue.

Now JetBlue has capitalized on what it offers that other airlines do not with a 16-page mock catalog called The Flyer’s Collection, which you can find on JetBlue’s Facebook page. Here are some catalog highlights: more

‘Tis the season for holiday food graft, so when a plain white, square box arrived from a vendor today, I tore into it with gusto. Was it Godiva? Hershey’s Kisses? Peppermint bark?

Imagine my surprise when I pulled out an orange plastic Jack O’lantern filled with Halloween candy. The front of the gift tag said “Happy Halloween Melissa.” more

My apologies to those who attended the Retail Marketing Society’s Nov. 18 luncheon, in which you were a great attentive and curious audience for my session, “Social Media: Can Facebook, Twitter and Blogs Help Grow a Business?”

I owe some of you an abridged version of the presentation (complete with links and whatnot), and should have taken care of reworking that well before Thanksgiving. And I don’t want to joke and say, “Christmas is Coming!”

But at the same time, I want to share some of the interesting points either I brought up, or the audience chimed up about. more

What will the future business model be for the U.S. Postal Service? more