The Big Fat Marketing Blog

In case you needed a bit of perspective on how events like the Jackson memorial service feed (and feed on) interactive media, here’s a link to a strong post from the AppScout blog detailing the traffic counts and social links that the live event produced. The Facebook Live Stream referred to in the article lets viewers of video streams on other sites see a real-time discussion among Facebook members of the content they’re watching. After testing it during the Obama Inaugural, Facebook only rolled the feature out into general release about two weeks before the Jackson memorial service. more

Broadband, voice and video provider Comcast has just wrapped up the launch phase of an interactive social campaign that is pretty strictly for fun so far but which the carrier hopes to broaden and make more engaging as time goes on. more

Mommies are flocking to social networks, according to new research from BabyCenter LLC, which runs several parenting Web and community sites.

According to its “21st Century Mom” survey of more than 25,000 U.S. mothers, the number of moms using social media regularly has grown from 11% in 2006 to 63% today, an increase of 462% in three years. more

Whether you think Facebook or any of the other standout social networks are a fad or a harbinger of a new way for people to share and connect, it’s an undeniable fact that right now, people are spending increasing amounts of time in online communities where they can share news about their lives and interests and pick up news about other people. And marketers—always interested in catching people at their most attentive and engaged—are anxious to start reaching folks in those communities and to start putting their social grids to work for them. more

U.S. users are spending almost 50% more time watching online video now than they did a year ago, according to the latest monthly metrics from the Nielsen Online Video Census.

The ongoing study, which measures total video consumption over the Web (except video advertising), found that users who watched Internet video in May spent an average 188.7 minutes doing so. That’s 48.9% more time than they spent in May 2008. more

Consumers 18 to 24 have come to embrace social networks but have yet to include Twitter in that hug, according to new research from the Participatory Marketing Network, a trade association promoting social marketing. more