The Big Fat Marketing Blog

In the first five months of 2009, digital coupon provider Coupons Inc. has already seen more downloads of its discount offers than in all of 2008.

And that growth may continue at a faster pace, if a new HP Web-based home printer, complete with factory-installed coupons.com and other applications, catches on with the shopping public. more

I’ve just received congratulations on my successful high school graduation and been asked to share my memories of the senior prom. It’s a bit hard to think myself back to those days—to give a hint, the song for the graduating class of Manhasset High was that new hit “Bridge over Troubled Water”—but for the folks at David’s Bridal, I’ll try. more

Honda rolled its new hybrid vehicle the Insight into U.S. showrooms earlier this year, and agency RPA has teamed with Yahoo to mount a highly integrated marketing campaign designed to make young, eco-conscious, cash-strapped drivers aware that there’s a new fuel-saving alternative to Toyota’s Prius. more

Among the government initiatives shaping up as crucial to marketers, the ability to target online ads based on information acquired from consumers seems likely to come to the fore both in Congress and at agencies such as the Federal Communications Commission and the FTC. And what those bodies decide could have a tremendous impact on the effect marketers can achieve with their online campaigns—and the ROI they can wring from them. more

Why, yes, in fact I have been working out. Since EA Inc. brought EA Sports Active to market last week, I’ve been getting in a few sessions of cardio and fitness, paying particular attention to my delts, pecs and of course my glutes.

OK, I’m lying. Or at least I’m premature—aspirational, we’ll say– about my fitness. Because I fully intend to purchase a copy of EA Sports Active in the next few weeks and to start getting in shape. more

To celebrate its 96th year in operation, the Grove Park Inn Resort & Spa opted to do something most 96-year-olds don’t usually do: It got hip to Twitter.

On a Monday in mid-May, the Asheville NC resort put out an offer to its followers at http://www.twitter.com/ewgrove, informing them that the first 96 callers who dialed a designated toll-free number would win a free one-night stay in the historic resort’s Mountain View accommodations.

Within fewer than 90 minutes, all 96 of the giveaway rooms had been claimed. more