You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Tropicana’s Trop50 brand has launched an online community called “The Juice” with women-oriented online communities BlogHer.com and iVillage.
The space, described in release as a ‘digital kitchen table’, is designed to convey information about eating well, staying fit and reducing stress to a sizable portion of the more than 42 million women who engage with social media on the Web each week. more
It used to be that “free” was a dirty word in e-mail promotions, because it would get your message flagged as spam by ISP filters. Turns out that actually giving something away for free—or even for an extremely reduced price—is getting to be a very tricky proposition in the real world, too.
And when it’s food, the problems multiply exponentially.
Case in point: KFC’s Oprah-gate experience last week. more
Summer is coming, and Johnsonville Sausage has broken an integrated campaign aimed at making sure they’re part of your grill mix when the time comes to cook out.
The new Johnsonville contest promotion, “Create Your Own ___Ville,” basically asks users to figure out what makes them happy and relaxed and then to upload an image that illustrates that concept. more
The proportion of time Americans are spending on such engaging Web pursuits as social networking, and watching online video is approaching moon-shot status, according to new findings from research firm Nielsen Online. And for that matter, so are the audience sizes. more
Can social media save the American auto industry?
No, probably not. But a well-mounted social campaign may be able to establish a U.S. brand identity—among a targeted youth audience– for a European-designed and -made car that’s already a hit overseas. And for auto maker Ford, that will be good enough. more
If David Bowie is the Thin White Duke, consider the California Milk Processor Board’s rock superstar White Gold the Rich White Dunk.
He’s the platinum-maned, Spandex-clad heavy metal star who sings the praises of milk online in power ballads and arena rockers that only Nigel Tufnel could envy. The over-the-top faux thrasher was introduced in spring of 2008 as the front man for the first all-Web campaign from the CMPB and its agency Goodby Silverstein & Partners San Francisco, the pair that gave the world the “Got Milk?” initiative. more
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