You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
How do you keep control of your brand image when employees, with cameras in hand and content-sharing social sites at the ready, start horsing around and putting the results up on the Internet? And just as importantly, how do you respond when the Web takes those videos viral? more
The latest online legal news is that someone is miffed that his old school buddies aren’t looking for him and wants redress in court. Anthony Michaels of San Diego was a free member of the Web site www.Classmates.com, which permitted him to list his name, class, graduation year, e-mail address and ZIP code. more
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Related Topics: Promo Interactive - Opinion, Promo Interactive - General, Promo Interactive |
It’s a small thing compared to all the changes this country has gone through since the polls opened last Tuesday morning, but the Obama campaign has helped prove out the concept of taking communication down from the heights of mass media and putting it squarely in the hands of the people you’re trying to reach. more
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