Promo Interactive

Computer maker HP is ready to make everything about you famous—except your face.

In a campaign to promote its new “Artist Edition” HP notebook computer, the company’s “You on You” user-generated content contest has asked people to create Web videos expressing who they are and what they’re passionate about and upload them to HP’s YouTube channel . But in a twist that resembles HP’s broadcast commercials featuring only the hands of famous endorsers such as Fergie, Shaun White and Serena Williams, entrants can’t show themselves above the neck. more

Stride Gum, the Cadbury Adams-owned brand whose ads encourage users to chew more gum, wants to get consumers playing more video games too. And they’re putting up $25,000 as a prize.

Interestingly, that prize won’t go to the fastest killer of pixellated aliens, but to an actual privately-owned arcade. more

A new campaign from Coca-Cola’s energy brand Vitaminwater is crowdsourcing its next flavor rollout and offering a $5,000 prize for the winning package design.

Facebook members can download a shareable application that lets them vote for their choice among a handful of flavor proposals, specify the nutrient requirements they’d like in the new product, and give the new item its name, label and ad copy. more

American Express is taking aim at small businesses with a user-generated contest and campaign called “Shine a light,” asking participants to nominate and then vote online for a small business that’s inspiring its community with its resilience and entrepreneurial spirit.

The financial services company, which currently targets small and mid-sized businesses with its “Open” community platform and products, has teamed with NBC Universal to launch an integrated cross-platform campaign that will celebrate the ingenuity of small businesses. more

Airport music usually gets delivered in one of two ways: through speakers hidden in planters, or via ear buds. But JetBlue is hoping to make some noise with “Live from T5,” an online contest that will choose indie music artists to fill the last five slots in its “Live from T5” series of concerts held on selected Friday nights through the rest of the year in its T5 terminal at JFK Airport in New York. more

Premium soda brand Jones Soda, which styles itself “the Official Soda of the Roadtrip,” wants to see where people are going on their own driving vacations this summer and will put the finalists of a North American travel photo contest on an international run of its product bottles. more