The Big Fat Marketing Blog

I curse the little stickers affixed to each and every apple I buy. I figure I’ve wasted at least 5 cumulative lifetime minutes peeling the irritating little things off of fruit, and what for? more

Just in time for the World Series comes this tale of a guerrilla baseball promotion gone wrong. This past August, The Fort Myers Miracle, a class A minor league affiliate of the Minnesota Twins in Florida, tried to capitalize on the reigning god of college football, Tim Tebow. They just forgot to get the rights to do it. more

Tom Hansen, the Managing Director at Rivet, Chicago will be sharing his thoughts with us using a cartoon version of himself.

Remember marshmallow peeps, the yellow, bird-shaped, sugar-coated globs of gloriousness that appeared in your kitchen every year around Easter? They just got their own retail store, which raises the question “how many peeps does a body really need?” more

Marge Simpson is next month’s Playboy cover girl. It’s a tribute to the awe-inspiring power of the Simpsons franchise, and a spotlight on the evolution of Playboy from seminal porno publication to lifestyle magazine with benefits. more

Been hanging out at the In-Store Marketing expo the past few days, where I overheard the words “shopper marketing” 2,747,387 times. Talk about buzz. I think at least half the conversations were people arguing about the definition. more