Tom Hansen

Tom Hansen is Managing Director of Rivet Chicago, the Branded Action marketing agency. He has been...more

Archive of the Scribbles - Entertainment/Licensing Category

Save a Dying Brand? Send it into Space.

Today’s history lesson involves a 50-year-old brand that nearly didn’t make its five-year anniversary. Then, due to either extraordinary strategic forethought, or just dumb luck, the brand made it’s way onto a NASA spaceflight, and the rest is history. Literally. more

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Holy Green, Batman!

Green is still a badge of honor, even though the recession has placed it slightly behind “making ends meet” on the recent priority list. But today i found a product that embraced environmentally responsible practices 40 years ago, AND used Batman to make the point! more

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@@*%! Little Stickers on My Fruit

I curse the little stickers affixed to each and every apple I buy. I figure I’ve wasted at least 5 cumulative lifetime minutes peeling the irritating little things off of fruit, and what for? more

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God vs The Miracle

Just in time for the World Series comes this tale of a guerrilla baseball promotion gone wrong. This past August, The Fort Myers Miracle, a class A minor league affiliate of the Minnesota Twins in Florida, tried to capitalize on the reigning god of college football, Tim Tebow. They just forgot to get the rights to do it. more

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Related Topics: Scribbles - Viral/Word of Mouth, Scribbles - General, Scribbles - Sweepstakes/Games, Scribbles - Entertainment/Licensing, Scribbles - Experiential/Event, Scribbles - Opinion, Scribbles |

All My Peeps

Remember marshmallow peeps, the yellow, bird-shaped, sugar-coated globs of gloriousness that appeared in your kitchen every year around Easter? They just got their own retail store, which raises the question “how many peeps does a body really need?” more

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Miss Springfield

Marge Simpson is next month’s Playboy cover girl. It’s a tribute to the awe-inspiring power of the Simpsons franchise, and a spotlight on the evolution of Playboy from seminal porno publication to lifestyle magazine with benefits. more

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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