Tom Hansen

Tom Hansen is Managing Director of Rivet Chicago, the Branded Action marketing agency. He has been...more

Archive of the Scribbles - Retail Category

Save a Dying Brand? Send it into Space.

Today’s history lesson involves a 50-year-old brand that nearly didn’t make its five-year anniversary. Then, due to either extraordinary strategic forethought, or just dumb luck, the brand made it’s way onto a NASA spaceflight, and the rest is history. Literally. more

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@@*%! Little Stickers on My Fruit

I curse the little stickers affixed to each and every apple I buy. I figure I’ve wasted at least 5 cumulative lifetime minutes peeling the irritating little things off of fruit, and what for? more

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All My Peeps

Remember marshmallow peeps, the yellow, bird-shaped, sugar-coated globs of gloriousness that appeared in your kitchen every year around Easter? They just got their own retail store, which raises the question “how many peeps does a body really need?” more

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Getting Specific

Been hanging out at the In-Store Marketing expo the past few days, where I overheard the words “shopper marketing” 2,747,387 times. Talk about buzz. I think at least half the conversations were people arguing about the definition. more

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You Paid WHAT For That?

There’s an Ad Age survey out this week revealing the hourly rates of ad agency people, showing that Top NY Creatives are charging clients $750 an hour. I guess the recession hasn’t crossed over the Hudson yet. more

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Scribbles episode 6: “Top 5 Retail Ideas”





Tom Hansen, the Managing Director at Rivet, Chicago will be sharing his thoughts with us using a cartoon version of himself.

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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