Tom Hansen is Managing Director of Rivet Chicago, the Branded Action marketing agency. He has been...more
Just in time for the World Series comes this tale of a guerrilla baseball promotion gone wrong. This past August, The Fort Myers Miracle, a class A minor league affiliate of the Minnesota Twins in Florida, tried to capitalize on the reigning god of college football, Tim Tebow. They just forgot to get the rights to do it. more
That’s the plain and direct post that launched the irritating phenomenon we now know as Twitter. It was actually the second tweet, sent forth at 1:02 pm on March 21, 2006, to whom I’m not really sure. more
I heard a radio spot this morning that stopped me, not because it was funny or well-written or used a song I like, but because it used a word I had never heard before. Organify. As in “organify your life by buying our wholesome products . . .”
Do you know why I had never heard the word before? BECAUSE IT DOESN’T EXIST!
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