You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
A big blogger shout-out across the pond to Catalogue e-business, which recently debuted a new blog of their own, CataBLOGue e-business.
Former Catalog Age/Multuchannel Merchant editor Sherry Chiger is the editorial director of the U.K.-based magazine. Check out the blog and let her know what you think.
So, why are you social?
It’s a good question, and one many of us don’t really think through before we delve into blogs, wikis, social sites and the like.
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Related Topics: Thought Balloon - Opinion, Thought Balloon - Disciplines, Thought Balloon, General |
One recent afternoon, I stopped by Starbucks for a latte. In days gone by, this was something I did maybe twice a day. Now, maybe two or three times a month.
As I waited for my drink, I noticed that two of the four people behind the counter were what once was the barista stereotype: early 20s, hipster type guys. The other two? Women in their early 40s who you could tell probably not so long ago held positions that had much more responsibility than steaming milk.
A recent survey by ICOM Information and Communications says that 22% of Americans—nearly 2 in 5 U.S. consumers— admit to being self -conscious about redeeming coupons at the grocery store.
Good grief but this is silly. I mean, what could be more trendy right now than being able to save a buck?
It occurred to me the other day that right at this very moment, my kids are the best possible targets a marketer could want.
They’re malleable. They absorb marketing messages like sponges—something I uncomfortably notice every time my 6 year old repeats back to me verbatim commercials he saw during “Scooby Doo” reruns.
Right now they have no direct spending power, other than tugging at dear old mom’s purse strings. That will all change in a few years, of course. And by then, I don’t think they’ll be quite so putty like in marketer’s hands.
Okay kids. Here’s my gift to you, free of charge. It’s a bit of marketing/customer service 101 advice you should already know. But apparently, not everyone remembers it. Apply this to your business and not only will you retain more customers but you’ll be spared the wrath of angry business bloggers as well.
Ready?
Listen to your customers!
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