You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
At DMA09 earlier this week, Greg Holzwarth, senior vice president/managing director of customer information at Sun Trust Bank discussed how his company is building automated marketing campaigns around behavior-based triggers.
It’s obviously a sound idea, but one with a big hitch—typically, you can’t let the customer know you’re contacting them because of a specific behavior.
Last winter, I blogged about my lifelong obsession with finding Dolly Madison snack cakes.
As a child, I loved the Peanuts cartoon specials, which were always sponsored by Dolly Madison. Naturally, I assumed that these must be the best ever snacks—I mean, if you can’t trust Charlie Brown, who can you trust?
Sadly, the brand wasn’t sold in the northeast, so I never got my hot little hands on the sweets…..until now.
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Related Topics: Thought Balloon - Opinion, Thought Balloon - General, Thought Balloon, General |
Monday morning, I arrived at the San Diego Convention Center and walked towards Hall F for the keynote session. There was a huge crowd milling about. Why weren’t people going inside? Surely the hall wasn’t filled to capacity already?
I mean, why would that many people want to get in? Was there going to be a John Greco/Martha Stewart bake-off or something? Please God, I hoped, let there be a Greco/Stewart bake-off. That would be awesome.
In a roundabout way, Twitter can be a good place to sell a car.
During a luncheon keynote at DMA09 in San Diego, Scott Monty, global digital and communications manager, Ford Motor Co. talked about how his company is using social media to get consumers tweeting about—and driving—American cars.
I’m here in San Diego for DMA09, up waaayyyyy too early because of the time difference. What about you?
I got in yesterday afternoon, and hit the convention center to pick up my badge and conference materials. Tip: If you’re looking for the press room, hire a donkey. And a guide. And bring water and a compass.
Okay, okay. I’m being a little tongue-in-cheek with the headline. But two recent marketing efforts printed on good old-fashioned newsprint caught my attention.
And that’s what it’s all about, isn’t it? Capturing a bit of your prospect’s overcrowded and overtaxed mindshare long enough to get them to consider your offer.
A few weeks ago, a catalog from Oldies.com hit my mailbox. It struck me as odd—a Web site bothering to print a 92-page newsprint catalog? What a waste.
But then I sat down with it.
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Related Topics: Thought Balloon - Opinion, Thought Balloon - Creative, Thought Balloon, General |
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